Eco-Artware.com was established back in 1999 as an HTML static site for selling gifts from reused materials. Aivilo worked with owner Reena Kazmann to reshape the site's style and layout. Eco-Artware's Google Analytic data showed the customer base was using mobile devices more and more for visits. Transitioning the site into WordPress (Avada theme) made the site mobile-responsive for improved customer experience, and greatly streamlined the process for adding and updating products (via WooCommerce). An existing blog was imported into the WordPress store site - combining the two sets of information for increased SEO.

Digital Media Marketing

Q: Evolution Basketball Training

Evolution Basketball offers small group and private basketball training, camps and clinics to young men and women in the Virginia, Maryland, and Washington D.C. area. Their programs are available year round and are open to beginners all the way up to college recruits. Evolution had always maintained a content rich site but when it began to use social media extensively, the site did not prove flexible enough. Further, having been designed in Front Page, the client found web page editing difficult and file uploading almost impossible. Aivilo developed an information architecture that incorporated the client’s social media outlets and an integrated blogging platform. Aivilo developed a new user interface and presented the client with several design mockups. Aivilo selected WordPress as the content management platform as it was flexible enough to accommodate the project requirements and scalable to meet future needs. The client wanted to continue to maintain the site content as well as expand the site (regularly blog entries, new web pages, etc.). The client was thrilled at how easy it was to edit existing content, create new web pages, and even manage the slideshow graphics on the homepage using the WordPress administrative interface.